EmailToolScout

Independent reviews

Find Your Perfect Email Marketing Platform

Hands-on reviews of Mailchimp, ConvertKit, Klaviyo, Brevo, ActiveCampaign + more. Real 2026 pricing, free tiers, and the right pick for your business. We stress-test ESPs, automation builders, and deliverability features so you can choose software that fits list size, compliance needs, and growth plans.

Deep dives on pricing, automation, and deliverability—not recycled vendor talking points.

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Email marketing software comparison (2026 snapshot)

A one-screen 2026 comparison of the email marketing platforms we have actually paid for and tested. Free tiers and starting prices are accurate as of April 2026—model your real list size before committing annually. Follow the deep-dive links for the full review with pricing tiers, deliverability notes, and honest deal-breakers.

ToolBest forStarts atFree tierDeep dive
MailchimpBeginners, ecommerce-lite~$13/mo (500 contacts)500 contacts, 1K sends/moMailchimp review →
ConvertKit (Kit)Creators, newsletters, courses~$15/mo (300 subs)10K subs (no automations)ConvertKit review →
KlaviyoShopify / ecommerce at scale~$20/mo (250 contacts)250 contacts, 500 sends/moKlaviyo review →
ActiveCampaignAutomation depth, agencies~$15/mo (1K contacts)14-day trial (no free plan)ActiveCampaign review →
BrevoMarketing + transactional, SMS~$9/mo (5K sends)300 emails/day foreverBrevo review →
MailerLiteBudget-friendly, clean design~$9/mo (500 subs)1K subs, 12K sends/moMailerLite review →
Postmark / ResendTransactional, 2FA/OTP, receiptsFrom ~$15/mo100/mo (Postmark) or 3K/mo (Resend)Transactional guide →

TL;DR — under 1,000 subscribers: start on MailerLite or ConvertKit free. 1K–10K and selling a product: ConvertKit or ActiveCampaign. Ecommerce on Shopify: Klaviyo. Marketing plus transactional on one bill: Brevo. Auth, receipts, and system email: Postmark or Resend, covered in our best transactional email services guide.

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Follow along as we publish new comparisons, update verdicts when vendors ship major changes, and flag deals that are actually worth your attention.